This webinar will be hosted by Tiphaine Choillet, founder of the studio La Racine, which has been accompanying the manufactures for more than 10 years in the development of strong brands and product creation sustainable and efficient.
Develop its own brand is much more than a commercial adventure, it is a lever of deep transformation for the company. A demanding approach, but as a carrier of sense, autonomy, value and pride for teams.After launchingdozens of manufacturers' brandsthese Tiphaine Chouilet will share a return at this webinar experience makes concrete examples and all the keys to to succeed in this ambitious project.