Call for applications - Business France and EPV Exhibition Art de vivre à la Française in Brazil 2027 - deadline 15 December 2026

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Practical information

Place: Casa Higienópolis, São Paulo, Brazil
Dates of exhibition:17-19 March 2027
Registration deadline:15 December 2026
Shared space rate:4 875 € tax excl. (for 2 participants)

Date

From Monday August 31 to Tuesday December 15, 2026

Business France invites you to participate in the Exhibition French Art of Living in Brazil, to be held from 17-19 March 2027 in São Paulo, within the Casa Higienópolis, emblematic of the French-Brazilian heritage.

Thought as a showcase of French excellence, this exhibition will gather during three days the main Brazilian actors of luxury, design, decoration and architecture, offering French companies the opportunity to value their know-how with a visitorate professional and develop new business opportunities on the Brazilian market.

Head for Brazil: an exceptional showcase for French know-how

  • 1st Latin American luxury marketwith 1.3 Million luxury consumers and growing demand for products with history, authenticity and excellence.
  • São Paulo accounts for almost 75% of the total consumption of luxury goods of the country, providing privileged access to the main prescribers, distributors, architects, decorators, collectors and high-end customers.
  • Brazilian consumers attach importance quality, manufacturing, customisation and cultural value of products.
  • France enjoys an image in Brazil particularly strongArticle of living, crafts of excellence, creation and heritage.
  • The agreement EU-Mercosur, implemented provisionally since 2026, is gradually improving market access conditions for French companies.

Registration until 15 December 2026

Your participation includes

  • A scenographed space within the exhibition
  • Promotion of your brand to a visitorate qualified professional
  • Access to conferences and networking cocktails
  • A dedicated press and digital communication
  • Opportunities to meet with distributors, prescribers, architects, decorators, buyers and specialized media

This event is part of the continuation of the Cross Season France-Brazil 2025 and will honour French excellence in the worlds of furniture, decoration, lighting, table arts and more widely exceptional know-how. EPV, participate to bring French excellence to Brazil!