This mission is aimed at French companies of all sizes and sectors, wishing to explore a market with high potential, particularly receptive to French know-how and products cultural identity (regional products, handicrafts, art de vivre, emblematic brands of France). To the programme:
- Masterclass e-commerce to understand the Chinese market
- Targeted B2B appointment with local partners
- Meetings with authorities and professional organisations
- French market in Changchun to enhance your products
- Cultural highlights: Changbai Mountain, Harbin Ice Festival, networking evenings and gala
Business opportunities are varied and accessible, including for niche companies.