Creating a brand in luxury is often presented as a founding act. Another way, more discreet and sometimes bolder, is to wake up a house that already exists.
Everywhere in Europe, entrepreneurs rediscover forgotten brands, sleeping know-how, archives that tell another era. Not to look at the past with nostalgia, but to transform it into a future project.
In an uncertain world, these heritage houses offer something rare: continuity, culture and meaning.
Beyond their history, it involves understanding market dynamics, transmission issues, industrial reality... and entrepreneurial choices that allow a brand to be reborn.
This is precisely what we are going to explore with our stakeholders during the first edition ofEngage in Luxury, an evening organized by ESSEC Alumni Club Luxe, in partnership with CXG.
To discuss it, four exceptional speakers:
- Jonathan Siboni, Founder & CEO of Luxurynsight, data intelligence specialist for the luxury sector
- Cecilia Mergui, Brand Revivalist and CEO of Beloved, French perfumery house in full renaissance
- Tristan De Witte, Founder & CEO of Rivalen, and President of the Réseau Excellence EPV
- Branka Berthoumieux, Director of the Reprise Transmission Centre at the CCI in Paris Île-de-France