The day will come around several highlights:
- Understanding of new economic power relations
- Industrial transformation and competitiveness issues
- Changes in consumption
- New distribution, including live shopping
- Visibility in the engine age and artificial intelligence assistants
- The role of marketplaces in trade balances
- Safety and security issues confidence in purchasing routes
Beyond the analyses, several interventions will highlight concrete examples companies that are already adapting. The aim is not to be comprehensive. The aim is to deal with topics that will have a real impact in the coming years.