Back to the webinar of 24/02/26 - A tailor-made and harmonized offer of professional videos for EVPs
Two speakers were invited:
- Guillaume Fischer, economic journalist at La Tribune, author of books on the French brands and engaged in the promotion of Made in France.
- Amandine Ibled, director and journalist at the Tribune, founder of Ibled Production, specialized in institutional films for companies.
Guillaume Fischer recalled several observations:
- The Made in France remains under-supported, despite a political speech favourable.
- The French industrial and craft know-how are often unknown of the General Public.
- The EPV label, although prestigious, lack of national visibility International.
In this context, the production of professional videos aims to:
- Valorize business gestures and the transmission of know-how.
- Strengthening the reputation of EPV companies.
- Contribute to the pedagogy around French production.
- Better make the EPV label known internationally.
- Create In the long term a media dynamic around craft excellence (possibly via media relays such as BFM Business).