La Racine

La Racine combines the strength of strategy, the accuracy of design and the expertise of manufacturing, in its 'strategic design' mindset.

La Racine is a strategic design studio that accompanies companies in building their identity, products and stories. At the crossroads of brand strategy, design and industrial expertise, the agency helps organizations reveal their uniqueness and structure coherent and sustainable projects. It works across the entire value chain - from the definition of brand DNA to the design of eco-designed products - using a network of French manufacturers to promote local, responsible and innovative production.